Twitter’s Influence on the Web

We have all heard of Twitter, yet not everyone is on the boat yet.  This is not a huge surprise considering the large mass of social networking sites on the World Wide Web.  There is Face book, My Space, and probably too many social networking sites on the web today.  However, Twitter which was created in 2006 seemed to have soared during 2007; throughout the year 2010 Twitter seems to have grown even more.  It also appears that Twitter seems to peak during important events such as sports events.  According to Twitter, 65 million tweets are posted each day.  Are you curious what it’s all about, and do you want to know how you can benefit from using Twitter?  Have you ever considered what influence it has on the World Wide Web.

According to Wikipedia Twitter is described as “Twitter is a social networking and microblogging service, owned and operated by Twitter Inc., that enables its users to send and read other users’ messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page.”  This description of Twitter is about as basic as it gets, and is exactly how Twitter is used.  However, the influence Twitter has had on the web as well as in advertising makes it so much more.  Twitter is about social networking and connecting with others or business’s to find out the information you need about them quick and easy.  Using Twitter you can also find out what a company has recently released, news and media, sports results, and many other things that could serve you well throughout your life.

Twitter has impacted the social networking market faster than any other social networking site to date, and almost every business today wants in on a Twitter account.  It’s a great form of advertising, and the best thing is that it’s free to sign up and use.  A business can save money by using Twitter rather than paying Google, or paying to have their advertisements shown on popular websites.  The idea is to have a large number of people follow them on Twitter and promote their company through fan based Tweets.

The use of social networking sites and web 2.0 has changed the way we view the web.  Twitter which originally seemed to attract the older crowd has recently expanded into the mainstream and what followed is the younger generation.  However, comScore say’s only 11% of Twitter’s users are aged 12 to 17.  Part of this in the past is because Twitter was used as a new’s source, and because of the settings.  Twitter has most certainly moved into the right direction by expanding its crowd base.  The use of Twitter on the web has changed the way we use the internet in general.  Some even prefer to use Twitter as a search engine over Google, and Yahoo.

The influence Twitter has on the web is Great, and that influence is growing every day and through every major event.  Personally I find that Twitter is not only an influence to how we use the World Wide Web, for it is also the standard to how we should perceive the web in the future.  Twitter is all about using web 2.0, social networking, microblogging, advertising, and learning and staying up to date on current events and our personal lives through one simple online platform.  The man who created Twitter, Jack Dorsey, said “We came across the word “twitter,” and it was just perfect. The definition was “a short burst of inconsequential information,” and “chirps from birds.” And that’s exactly what the product was.”  It makes you wonder if Jack Dorsey ever realized how much Twitter would influence the web, and our everyday lives.  In the web design business it is also a great way to stay current on new technology’s, and inform others about your experience using different technology’s.  It is just a great step forward for everyone involved, and we set the standards of our education through social networking sites just like Twitter.


How company’s should approach the new Twitter Advertising Model


3 Responses to “Twitter’s Influence on the Web”

  1. Twitter is definitely a great tool to advertise with and is completely free. It makes me start to wonder though, with all of these great networking tools popping up, what will happen to old fashioned advertising?Just a thought. Great post though!

  2. 65 million tweets! That is insane! I just had to say that. It is amazing how much Twitter has grown. I just had an idea for an example of how Twitter could be used in a business. With Twitter employers can keep in contact with their employees and tell all of them of a day that they are unexpectedly closed.

  3. john darrah Says:

    Great explanation as to what Twitter is. I was unware that Twitter was originally used as a news source. I can see how the newswire could benefit from a service such as Twitter.

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